Blog
Here are the latest stories from the redsheep blog:
Jun 16, 2011
I was accused of being a music snob the other day. It was one of my oldest school friends who levelled the accusation at me, which came as somewhat of a surprise as he was one of the group of three of us who proudly wore the music nerd crowns at school. Why would he make such an accusation? It was probably due to the fact that the old group of friends had reunited for a lads’ night for the first time in nearly twenty years and I am still listening to vinyl!
Feb 5, 2011
“I love it loud, I wanna hear it loud, right between the eyes, Loud, I wanna hear it loud.” And so the, oh so poetic, lyric from the KISS song goes on.
Nov 20, 2010
Empowerment is a trendy buzz word in marketing circles - researching for this article presented a lot of evidence, some circumstantial and some more robust, that the internet has empowered the consumer to such an extent that they are now in direct control of many markets.
Nov 10, 2010
I've bought my newspaper from the same shop for years now. Walking in, selecting the paper and taking it to the desk, handing over my pound and waiting for the change. A begrudging thank you from the lady behind the till as I take the change is the first and only acknowledgement of my presence in the shop.
Sep 14, 2010
The key is to get organised in advance of starting anything. This is no different from any traditional marketing communications activity - it’s all in the planning. Let’s use the BADA experience as an example of how you could potentially plan a social media strategy.